Award-winning strategist

21 years of experience / 14+ categories

I’ve had the privilege of shaping great brands at RPA, the third-largest independent agency in the country, where I advanced to V.P. Group Strategic Planning Director. I’ve gained a well-rounded skillset from collaborating with the many disciplines at a full-service agency and kept my ear to the ground in a rapidly evolving industry. I’m passionate about pushing brands into positions of leadership and growth by coming up with big ideas to get them talked about.

I’m excited by researching, understanding and creating culture—from developing snack monsters to getting new terms into the popular lexicon to describe millennial angst.

I “speak creative” (sometimes with hot dog puppets), straddling the world of right brain and left brain, and “care as much about the creative as the creatives do.”

I’m here to help with your strategy work:

  • I’m an experienced, Riva-trained moderator. I lead projects such as online/offline focus groups, ethnographies, creative development research, and taste testing. Post-research I find the best ways to institutionalize the research—turning it into an engaging story or worksession to suit the audience.

  • I immerse myself in the research to uncover patterns and insights, identify the problem, and find the story. I iterate on strategic solutions, grounding them in human truths. I “speak creative” bringing forward cultural references and campaign examples to help spark ideas.

  • I facilitate successful client and agency work sessions, including annual planning and ideation sessions, using exercises and examples to get people engaged and excited.

  • I can dig into your topic, not just from established research sources, but also from relevant cultural primary research. I’ve authored presentations and white papers on everything from the Changing Idea of Convenience (during covid) to explaining Gen Z Humor to the trend of Embracing Laziness.

  • I lead brand positioning projects from hospitals to hotels, and from quick and scrappy to multi-phased research initiatives.

  • I develop purchase journeys across different categories and objectives, always with an eye towards application. I create comms plans that seamlessly balance multiple objectives, targets, and product messaging priorities.